Marketing

This segment of the Summit Group workshops focuses on targeting your market, brand awareness and driving leads.

Marketing is what your business is all about, no matter what business you're in. True success comes when you understand that you must always be marketing. A business must have a constant flow of leads in order to charge more per hour, grow and become more profitable.

You'll learn about effective:

• Branding strategies through multi-channel marketing
• Market positioning and target marketing
• Developing mailing lists and direct mail programs
• Marketing budget
• Merchandising

GO TO the Fourth Critical Element: Building a Team